3D Culture
Eleven European football stars, including Ronaldo, Ribéry and Rooney, as life-size figures with a marble finish. Scanned and printed for Nike and installed on Lenin Square in Moscow.
Nike
World Cup campaign, public monument · 2010
Services we provided
About the Project
For the 2010 World Cup, Nike wanted eleven players from Europe’s top clubs as a monument in public space. Each figure had to be instantly recognisable as its player, and the whole ensemble had to travel from Germany to Moscow and stand there for several months.
A football monument instead of single displays: the players in action on one shared plinth, all in the same marble finish, so the group reads as one memorial.
3D scan of the players → modelling and refinement by our 3D sculptors → life-size 3D print → marble-look surface → air freight to Moscow and installation.
The monument stood permanently installed on Moscow’s historic Lenin Square for several months. Individual figures also appeared in Nike shop windows and in public space, for example in front of Munich city hall.
Eleven different players at life size: printing turns every scanned face and pose straight from the data, without a mould per figure.
Additively manufactured plastic bodies: detail-true from scan or CAD, with finishes up to concrete look.
Recognisability starts with the original: every player was scanned before our 3D sculptors refined the model.
Gentle digitization of physical masters: every detail as data for print or milling.
We have printed life-size figures since 2006; for Nike this produced eleven one-offs in a single run.
Additive manufacturing from digital data: complex geometry without classic tooling.
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