3D Culture
An XXL American football for RTL NFL: built in 2023, since then in use at Cologne’s Picassoplatz and at FIBO, and stored between appearances.
RTL Deutschland
Media / Sports · Guerrilla / fan-fest activation · 2023
Services we provided
About the Project
RTL needed an oversized American football for NFL guerrilla and fan activations: outdoor-ready at Cologne’s Picassoplatz, mobile between sites (such as FIBO), and iconic enough to read instantly at distance. Tight install/strike windows, crane handling, and legal transport hours raised the bar on logistics: plus later re-branding/wrap cycles and storage.
XXL football as a mobile brand icon on trailer: GRP shell with clear panel language, painted/wrapped for camera and distance impact, forklift and crane handling from the trailer so install and site moves stay possible without fully striking the form.
3D data → XXL football production → Paint/branding → Trailer integration → Crane/crew install → Relocations / re-branding / storage as needed.
The football stood at Cologne’s Picassoplatz, was moved there, brought into the exhibition hall for FIBO and stored between appearances. For RTL it is a recurring motif for NFL coverage and event photos.
Outdoor, trailer transport, and repeated installs: GRP carries the XXL form with structural stability and stays mobile between Picassoplatz and the exhibition hall.
Glass-fiber reinforced plastic for XXL objects that must stay light yet hold up outdoors and in transport.
Panel and seam language must read as a football at distance: CNC turns the 3D model true to scale.
Digital milling from 3D data: repeatable precision for large forms and detail contours.
Fan events and outdoor sites need a durable shell: lamination delivers strength without unnecessary weight.
Layered glass-fiber build for load-bearing, weatherproof shells: the backbone of many outdoor XXL objects.
Camera proximity in NFL coverage needs a clean finish: paint holds distance impact and close-up readiness.
Multi-stage surface finishing, from matte monochrome to brand color for distance and camera impact.
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Brand Activations
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